Cliché Skateboards is a skateboard decks company founded in 1997 by French professional skater Jeremie Daclin. The company began by sponsoring European professional skaters and established itself as a local brand in Lyon. Daclin decided to produce equipment that suited the style of his friends and fellow Lyonnais. Daclin's vision for Cliché was based on three elements: photography, Europe and all types of skateboarding.[read more]