Polar Skate Co. is an independent skate brand founded in 2011 in Malmö, Sweden, by skater and artist Pontus Alv. From the beginning, Polar has been known for its authentic and creative style, blending skateboarding with art, photography, and design. Its philosophy revolves around self-expression, freedom, and mutual inspiration among skaters, moving away from commercialism to focus on DIY culture and genuine skate values.

The brand offers decks with original graphics, clothing with quality cuts and materials — such as the iconic Big Boy Jeans or the ’93 Denim — and a range of accessories that reflect the ’90s underground spirit that defines Polar. It also features an international team of riders who embody that mix of style and creativity, and regularly collaborates with other brands and artists to keep its unique essence alive in the skate world.